According to a new study, men do think about sex more than women, but not by much. But is there any truth to it? Researchers sought to find that out in a recent study that looked at how many times men - and women - thought about sex in a typical day. And that urban legend that men think about sex every seven seconds? Well, it didn't really hold up. In fact, according to the study that was published in The Journal of Sex Research , men do think about sex more than women, but not by much. Researchers learned that, on average, men think about sex 19 times a day. The average women thinks about sex 10 times a day.

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Read more from him on his website, GoodInBed. Gentlemen, lest you were alarmed you might be abnormal for not thinking about sex once every 7 seconds more than 8, times a day , a new study in the Journal of Sex Research arrives to reassure you. Men, on average, think about sex far less than that much-hyped interval. Terri Fisher and her colleagues at Ohio State University, who recently tracked a group of undergraduates females and males between the ages of 18 and 25 as they used a golf-counter to tally their daily thoughts about eating, sleep or sex over the course of a week. The results: Far from thinking about sex every 7 seconds, men thought about it about 19 times a day on average, whereas women thought about sex 10 times a day on average. When the latter does think about sex, it may be in a more obsessive way. Ed Ratush , who specializes in sexual issues. Conversely, having good sex leads to sexual thoughts because of the actual memory of it, physical and psychological. One refreshing aspect of this new study is that it normalizes sexual thoughts relative to thoughts about other basic needs such as food and sleep. This shows that the average man is not a slave to his sexual thoughts thinking about sex over and over and over and over , but rather maintains a healthy balance.
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Even when the idea lacks this mythical specificity and grandiosity that's 7, times a day! And so, it is possible to attach all kinds of bogus statistics to the feeling that men are sex-crazed pigs. But the actual number of times that men think about sex in a day is not clear-cut in scientific research. There is no perfect technology that taps into one's sexy brain waves. What researchers really do is come up with clever ways of asking people what they're thinking about. They call it "experience sampling.
We've all been told that men think about you-know-what far too often — every seven seconds, by some accounts. Most of us have entertained this idea for long enough to be sceptical. However, rather than merely wonder about whether this is true, stop for a moment to consider how you could — or could not — prove it. If we believe the stats, thinking about sex every seven seconds adds up to times an hour. Or approximately 7, times during each waking day. Is that a lot? The scientific attempt to measure thoughts is known to psychologists as " experience sampling ". It involves interrupting people as they go about their daily lives and asking them to record the thoughts they are having right at that moment, in that place.